Podcasting Growth in B to B Marketers

With all the talk that happens about the most popular shows or channels in podcasting I think we often overlook the b2b segment and look solely at the general consumer. Most podcasts these days are not really aimes at a business to business type scenario so it is interesting to see this study appear.

This week, b-to-b white paper/research and distribution vendor KnowledgeStorm and ad agency Universal McCann will unveil results of an online survey of more than 4,000 b-to-b buyers that indicate podcasts are beginning to have an impact on this hard-to-reach audience. The survey involved registered KnowedgeStorm users who represent IT and business professionals in a wide variety of jobs, industries and company sizes.

>> Read the whole article at www.btobonline.com

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