From a story on the www.mashable.com website, eMarketer is reporting that US online ad spending has surpassed that of radio advertising for the first time in history. If you are a podcaster and looking to make some money doing what you do best (podcasting), then you may be just in time! Keep doing what you are doing (promoting your show, keeping your fans entertained and continue making new content) and be prepared for when the advertisers come knocking.
“eMarketer reports that spending for online advertising has surpassed ad dollars spent on radio advertising for the first time in 2007, with online marketing reaching $21.7 billion while radio reached $20.4 billion.”
>> Read the whole story at Mashable.com
(thanks Bryn for the tip!)